Every year, the interns at Saatchi & Saatchi Dallas take a stab at their pro bono client, Dallas Pets Alive! This time, the stab succeeded. The oomph comes from two places:

1. The simple truth that the unconditional love of a pet for its owner makes the refusal to donate seem selfish by comparison, and

2. Hi-res images and videos of cute animals.

AD: Jenna Anderson